Tracking conversions in Google Ads is crucial to measure the effectiveness of your advertising campaigns and optimize for better results. Conversions are specific actions that users take on your website that align with your business goals, such as making a purchase, filling out a form, signing up for a newsletter, or completing a download. Here’s how you can set up conversion tracking in Google Ads:

How do I track conversions in Google Ads

  1. Create a Conversion Action:
    • Sign in to your Google Ads account.
    • Click on “Tools & Settings” (wrench icon) and select “Conversions” under the “Measurement” section.
    • Click the “+ Conversion” button to create a new conversion action.
    • Choose the type of conversion you want to track, such as website, app, or phone calls.
  2. Configure Conversion Details:
    • Give your conversion action a name that represents the specific action you’re tracking (e.g., “Purchase,” “Lead Form Submission”).
    • Set the conversion value if applicable (e.g., the amount of a purchase).
    • Choose a counting option: “Every” for multiple conversions or “One” for a single conversion per user.
  3. Choose How to Track Conversions:
    • Select the tracking method based on your specific conversion type:
      • Website: Choose “Website” and select the appropriate source, such as a website or app.
      • App: Choose “App” if you want to track conversions within a mobile app.
      • Phone calls: Choose “Phone calls” if you want to track calls generated by ads.
  4. Install Conversion Tracking Code:
    • Follow the provided instructions to install the conversion tracking code on your website or app. You can either use Google Tag Manager or manually add the code to the relevant pages.
    • The conversion tracking code will track user interactions and send data back to Google Ads.
  5. Set Up Conversion Tracking Tags (Optional):
    • For more advanced tracking, you can set up conversion tracking tags to track specific events on your website, such as button clicks or form submissions.
    • Create event tags using Google Tag Manager and trigger them based on user interactions.
  6. Test and Verify Conversion Tracking:
    • After implementing the tracking code or tags, test the setup to ensure that conversions are being tracked accurately.
    • Use the Google Tag Assistant Chrome extension to verify that the tracking is working correctly.
  7. Associate Conversions with Campaigns:
    • Once your conversion tracking is set up, associate the conversion actions with specific campaigns or ad groups.
    • This allows you to see which campaigns are driving the most valuable actions for your business.
  8. Monitor and Optimize:
    • Regularly monitor your conversion data in Google Ads to analyze performance.
    • Use conversion data to make informed decisions about bidding, keywords, ad copy, and other campaign elements.

By setting up conversion tracking in Google Ads, you gain valuable insights into the effectiveness of your campaigns and can make data-driven optimizations to improve your return on investment (ROI).

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